JOHOR Corporation (JCorp) will set up a special entity to operate as the master developer, implementer and marketer of the Ibrahim International Business District (IIBD).
JCorp president and chief executive Datuk Kamaruzzaman Abu Kassim said the entity would focus on shaping and implementing probusiness and investment policies, and plan and market IIBD as the choice location for investors seeking an attractive opportunity.
“JCorp is in the midst of structuring and benchmarking financial and tax incentives with the state and federal governments to be offered by IIBD in its bid to become a catalyst for economic growth and entrepreneurial opportunities for its residents and investors,” said Kamaruzzaman.
He said this after the launch of the IIBD brand by Sultan of Johor Sultan Ibrahim Sultan Iskandar at Persada Johor International Convention Centre, here, yesterday.
Also present were Permaisuri Johor Raja Zarith Sofiah Sultan Idris Shah, Tunku Mahkota Johor Tunku Ismail Sultan Ibrahim and his consort Che’ Puan Khaleeda Bustamam and Menteri Besar Datuk Seri Mohamed Khaled Nordin.
IIBD also introduced its Spirit of Enterprise brand promise and its HOME (Heritage, Opportunity, Mobility and Eco-sustainability) goals.
“The HOME goals will be represented in tangible form via the four cornerstones of IIBD, and they will serve as focal identity points to physically demarcate the boundaries of IIBD while conveying a powerful reputation for its brand pillars,” said Kamaruzzaman.
JCorp has commissioned sculptor Nizam Abdullah to create four artistic sculptures that will be built as the key monuments of the IIBD area.
IIBD is located in the central district of Johor Baru and covers an area of 101ha. It is strategically positioned to be the next economic powerhouse within the southern gateway.
The IIBD Master Plan 2025 is set to be a catalyst of growth for the international business district of Johor Baru and will drive business and investment acceleration through key projects within the boundary of IIBD.
The master plan’s recommendations, which were announced for gazettement in June, are currently being displayed for public viewing in local authorities and local council offices.